What is Direct Mail?

Direct Mail is a term used to describe communications sent to existing or potential customers via a postal service. The service encompasses physical mail only and includes communications such as letters, welcome packs, CDs, DVDs, USB memory sticks, promotional items, brochures and/or catalogues along with a variety of alternative mailing ideas.

Direct Mail can be used to:

• Welcome new customers
• Convert inactive customers
• Reactivate contact with lapsed clients
• Retain those most valuable customers
• Communicate with those who do not respond to email
• Reach out to new customers