Benefits of Direct Mail

It is important to remember that people still like to receive a personal letter through the post. Receiving something 'real' in this increasingly virtual world can be a welcome change. But most importantly, you cannot delete or ignore a piece of physical mail. You will retrieve it, open it and absorb its message. That is why Direct Mail as a marketing tool is undergoing a massive resurgence - if it is right, people take the time to read it. Here, we make it our business to 'make it right'.

To summarise the main benefits of our Direct Mail service:

• Personalised
• We always address your customers by name.
• We deliver directly to your customers home.
• We personalise Direct Mail to suit the status of individual customers be it acquisition, reactivation, retention and so on.

• Tangible
• Exciting to receive something 'real' rather than 'virtual'.
• Creates a more emotive connection with your customers.

• Direct
• With email, it is too easy for mail to not be read or diverted to the dreaded 'junk' folder. However, whenever something comes through the letterbox, the recipient is more intrigued and less inclined to immediately throw it away, capturing their attention for longer.

• Quality
• The tangibility of Direct Mail means you can show off the quality of your brand through the materials used. The paper and the printing are important.

• Variety and Creativity
• Direct Mail can be as creative as you like, and is available in many shapes, sizes and styles, which can catch the eye of your customers.

• Larger reach
• Usually, emails are only ever read by the account holder. However, with physical mail, the branding and communication is often seen by a number of different people within the household, increasing your marketing reach.