Welcome to Media Hut blog! We’ve been making some new additions and changes behind the scenes to give the functionality and appearance of the website a fresh, new feel! We hope to further develop our online platforms to make it even easier for you to connect with us, learn about what we have to offer and our values & simplify navigation between key points of the site to make your experience with us an enjoyable Read more…
Love, Letters: How Direct Mail can tap into consumers emotions to create value. In today’s digitally driven world, we are slowly starting to forget about previously cherished forms of communication as they are replaced by technology. That is until you’re looking to trigger an emotional response on a deeper, more meaningful level! Direct Mail marketing uses this as one of it’s most important factors; by adding a personal touch that sparks happiness in consumers and Read more…
re: Regulation – Labour Party call for tighter control on UK iGaming Regulations. Amongst all the chaos and controversy surrounding the UK’s current political standoff, the Labour Party’s deputy leader, Tom Watson; has called for tighter control over the UK’s iGaming regulations. In an upcoming speech, Tom Watson plans to detail Labour’s plans to combat problem gambling as well as update iGaming laws in line with land-based gaming operators. Set to commence on February 28th Read more…
Loot boxed: A new generation of Microtransations Loot boxes; a 21st century take on gambling with an entry level available to almost anyone. If you’ve played a video game that takes advantage of online multiplayer in the last 6 years then you’ve probably already witnessed them first hand. Last year, we saw some enormous video game titles collide with Epic Games’ Fortnite and Player Unknown’s Battlegrounds fighting tooth and claw for the top spot. Both Read more…
Can i send data securely via email whilst still adhering to GDPR guidelines? Since GDPR came under effect in May 2018, the journey to where we are today has been turbulent to say the least. From businesses rushing out the starting gate to warn their consumers of the new regulations to mass panic when considering how these consumers can be reached, engaged and converted within these new boundaries. As we enter 2019, the dust has Read more…
Remote Gaming Act: Dutch Senate take steps towards iGaming Regulation. We’ve said it before but we’ll say it again: something BIG is stirring in the iGaming industry and the latest piece of evidence has reared it’s regulatory head. The Dutch Senate, those responsible for legislation; have passed a new act that will support iGaming across the country through regulation known as the Remote Gaming Act. This new addition to the Netherland’s stance on iGaming was Read more…
Marketing Madness: How to apply Direct Mail in uncertain times. It’s extremely hard to ignore the elephant in the room for us Brits currently, as Brexit’s dark shadow looms over the UK and the EU. Here, in the UK; the country has been divided by political stances, opinions and outlooks based upon whether or not the UK would be better off in or out of the European Union. Before you click away after reading this Read more…
Are we at risk of losing our freedom of speech & privacy on Digital Platforms? You would have thought that with the likes of Brexit on the cards, Europe have it’s focus set to finalising that before jumping onto another issue right? Wrong! Since May 2018 when GDPR came under effect as well as the unveiling of new copyright laws such as Article 11 & 13; the world has been in complete panic mode. Whilst Read more…
Data Awareness: Are consumers becoming more data conscious? Data, consumers and privacy – three crucial components for running a successful business in any industry. But as GDPR regulations and restrictions make life harder for businesses to maintain trust and transparency with their consumers on how they use, store and share their data; are consumers becoming more digitally aware of what personal information they share? In a recent article published by the Chartered Institute of Marketing Read more…